Dec 28 2006
Beauty is in the Eye of the Online Shopper — Tips for Buying Beauty Products On the Internet
Beauty may only be skin deep, but getting just the right beauty products has been an essential for women since the beginning of time. Sometimes going to a make-up counter in a store can be intimidating, but shopping for beauty products online takes some of the pressures off. Shopping for your beauty needs online is fast, simple, and inexpensive. There isn’t a shortage of products either; you can find bargains on top-of-the-line cosmetics, lipsticks, mascara, perfume, skin care products, and anything else you can think of. However, there are a few rules to follow when shopping for beauty products online. If, you’re willing to follow all of them, then these tips will come in handy.Â
The first tip or rule, is considering exactly what you’re looking for. You should always ask yourself a few questions first. Are you looking for age fighting moisturizers or anti acne cream? Or are you looking for classic color in lipsticks or the hottest new sparkle lip gloss? If you answer the questions according to what you’re looking for, then you may find that certain companies manufacture specifically what you are looking for. Entering a specific term into the search engine keyword box like ‘eye cream’ or ‘lip gloss’ rather than ‘cosmetics’ or ‘lotion,’ will give a more targeted return of choices in web sites. So, there won’t be tens of thousands of web sites to choose from. Being more specific about you what you want will make you online shopping experience easier, and you’ll save more time.
The second tip is to be careful of purchasing from individuals or non-manufacturers. There’s no way for you to know how long the store has had a product you’re looking for in storage, or how it is stored. However, if it’s a general store that you trust and you are just looking for something basic like hand lotion, then if they’re a well-known chain it’s okay to purchase with them. For example, purchasing from a site like Drugstore.com, which is a general supplier of cosmetic goods, would be fine. You should also make sure there is a return policy, for whatever online company you purchase from. It’s best to assure that you will receive a full refund for unsatisfactory products.Â
Buying used products online was a growing trend for sometime, but women soon discovered how unhealthy it is. The third tip is; don’t buy used cosmetics online. Many auction sites such as eBay are popular places for buying mixed cosmetic items; some of the items are used, and some are not. It may be better to stay away from buying cosmetics from auction sites period, because there’s really no way to weed out which cosmetics for sale or used and which are not. Lipsticks and mascara have a shelf life of only six months in your own makeup kit, so it doesn’t make sense to spend money on someone’s used items that may be passed their expiration date. Buying used cosmetics may sound like a cheap alternative, but it’s one of the most unhygienic practices any woman can engage in. Â
The fourth tip is this, if you’re going to purchase cosmetics like lipstick and mascara, then it’s best to purchase them directly from the manufacturer. However, if you choose to buy your products from a company like Mary Kay that has sales representatives, then locate a representative in your local area. Ask the representative to have a show at your home for you and your friends, so you’ll be able to test the products before purchasing. Most of the companies provide sales representatives with personal web sites, so you will still have the convenience of buying cosmetics online.
The last tip is simple; use word of mouth. Information travels fast when it’s going from person to person. Ask your friends if they’ve bought beauty products online, and ask about their experience with it. Your friends will most likely clue you in on a specific online company that they have good purchasing experiences with. Some web sites have posts where women have posted their experience with different online cosmetics companies. Many of the beauty product sites have beauty advisors that can help you find the right products you need. The Internet is full of beauty products, with endless sites to choose from. Some of the best sites are Drugstore.com, Perfumania, and The Skin Store. They all have excellent beauty products and tips for the beauty shopper.
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