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Dec 28 2006

E-Commerce Owners and the Importance of Establishing an Online Payment System

Published by Jennifer at 5:15 pm under E-Commerce

E-Commerce business owners have learned the importance of having a reliable online payment system and what their business would deal with if they did not establish this system.  Online businesses want to make things as easy as possible for their online customers.  Some businesses have developed their own solutions, ones that work for their particular type of online business.  Some online businesses offer one click shopping while others provide digital wallets, which attempt to fill out forms automatically on a variety of websites.  A number of payment solutions have also been available for online auction sites in which credit card processing services allow sellers to accept credit card payments.  Some companies not only allow buyers to pay by credit card, but also provide escrow services to protect both the buyer and seller.  Other services forego the credit cards completely in favor of other payment systems, which do not require a credit card.   Many online web sites have taken it upon themselves to reduce the amount of virtual paper work they require from their customers, as there are few people who enjoy filling out forms.  Along the same lines of reducing so much paperwork, other companies produce similar services called digital wallets, which are databases that store a users’ account information.  Digital wallets are designed to work with a variety of sites, as opposed to shopping services at a particular web site.  

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Regardless of which service chosen, all of the services work in a similar manner.  A company keeps your personal information on its server and intercepts online payment forms and sends them directly to your digital wallet service.  The service adds the necessary information for you and lets you submit the form quickly.  Even though digital wallets are designed to work with a variety of web sites, there is still the chance that compatibility problems will exist. Digital wallets may also cause privacy concerns, which most consumers will not be pleased to hear.  Companies that provide these services have the consumers’ personal information plus they may keep track of what is bought online.  Many sites have a privacy policy, but they may also use your information to provide you with anonymous targeted advertising.  Privacy policies may also change suddenly and without notice.

   Most online sites now accept credit cards, as credit cards are typically the best way to do business online.  Many credit cards offer protection against unauthorized charges, so even if the consumers’ personal credit card information was stolen it is unlikely that they will be held responsible for any resulting purchases.  You will also have the right to dispute the items that have been charged to your account.  This is a powerful tool if something you ordered never arrives and you’re unable to get a refund.  The ability to accept electronic payments is important in online auctions as it can greatly increase the amount of time needed to close an auction.  Buyers can send an electronic payment and the seller can ship the product almost immediately.  

Online escrow services, also available, hold payment while the buyer reviews the merchandise.  If the buyer is satisfied with the purchase, they authorize payment and the transaction is complete.  In most cases, the buyer and seller must agree on who pays for shipping and handling, pays for the escrow fee, and how many days the buyer has to evaluate the product.  Escrow services often accept credit card payments from the buyer, which speeds up the entire process and allows the buyer to pay immediately so the seller can ship the goods quickly after the auction closes

. New online payment options are making it easier to purchase items online, plus they open new revenue streams and let users complete transactions with one another faster and more securely.  Digital wallet services allow purchasing online to be as easy as swiping your credit card at the local mall.  Internet escrow services provide the easiest way to pay for auction purchases and help protect the buyer and seller.  In the near future, purchasing items online will be as easy as purchasing items at your local retail outlet.  In time these online payment systems will become easier and more secure, inviting more and more consumers to use the Internet to do their shopping exclusively.

 

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