Holiday after holiday, shoppers are increasingly going online for their gift-buying needs, and Valentine’s Day is no exception.

Last year, online shopping for Valentine’s Day increased nearly 25 percent over the previous year, according to a survey by PayPal. “It’s very likely the same consumers who made gift certificates one of the top gifts for the year-end holidays, will look to them again for the next gifting occasion,” according to Adri Geppert, vice president of marketing for GiftCertificates.com, an online company providing gift certificates for hundreds of national retailers and specialty services.

With their popularity soaring among consumers, gift cards will likely be making an appearance on the Valentine’s Day wish lists of both gift givers and receivers. “Shoppers love the convenience and security of giving a gift card. Gifters feel confident their recipient will get something they really like, and few gifts can match a gift card for ease of purchase,” says Geppert.

Research by the National Retail Federation indicates a large percentage of the population celebrates Valentine’s Day each year, and the amount Americans are willing to spend on expressions of love rises each year. Greeting cards, candy and flowers remain at the top of the list of favorite Valentine’s gifts, but gift cards are gaining ground. “The factors that have made gift cards so popular at other times of the year, hold true for Valentine’s Day as well,” Geppert notes.

* Online shopping is convenient. Web sites like GiftCertificates.com make it easy to purchase a gift card to delight your sweetheart. This virtual gift card mall makes gift shopping easy and manageable even for last-minute purchasers.

* Lovers parted by distance can still exchange gifts by going online to buy a gift certificate to their loved one’s favorite store. They can either tuck a gift certificate inside a special valentine, or have the gift certificate delivered electronically.

* There is something for everyone. You can find a gift certificate to appeal to virtually every recipient. Gift certificates at Valentine’s Day can also be a great way to encourage a friend, say “thank you” or just because.

* Same-day shoppers are still able to get great gifts that don’t look last minute. “E-gift cards are delivered to your or your recipient’s inbox in most cases on the same day of purchase,” says Geppert.”

To find gift cards from hundreds of national retailers, restaurants and entertainment venues, with denominations starting at just $10. Visit www.GiftCertificates.com for more information.

Courtesy of ARA Content

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